Lots of sneaky little updates and new brands over at Sephora right now, juuust after the sale. Timing coincides with right around when people might be making returns from their sale hauls. I wonder if they’re counting on some of us being tempted to do an exchange rather than a return…
Psychological manipulation aside, here’s some stuff that caught my eye.
Benefit Repackaged Benetint and Released Lovetint
I guess this was due for a revamp, but I might have gone in a different direction on the packaging. The addition of little doily-like bumps doesn’t address the original packaging’s issues, namely the difficulty of traveling with the product. And of course, maybe adding more plastic is not the best move. In one new image, there is a doe-foot applicator, but in the main image it still shows a brush so who knows what’s going on there. I’m curious to see how they’ve updated the formula, but I doubt I’ll be purchasing.
Lovetint appears to be a higher-pigment version of Benetint, but it doesn’t look at all different from the various drugstore versions of the product. Meh.
Tower 28 Added to Brand Roster
This is something I’m more excited about. Credo Beauty also stocks Tower 28 products and that Jelly Lip Gloss, ooh she sings to me! The BeachPlease Tinted Lip & Cheek Balm is also quite appealing. I do love a good lip/cheek color, and the colors look wearable and punchy.
Innisfree Joins The Gang Too
I’m most interested in the lip balm because I am truly a sucker for anything with a tea scent or flavor, but the main draw for most is probably their skincare. It’ll be interesting to see how this brand does at Sephora—being an international brand, they may not be fully stocked at every Sephora store, but I would expect to see them in the checkout line very soon.